Seth describes the fear of leaving one success on a course for another as a scary place.

Most people get stuck at the Local Max because changing strategy in any direction … leads to poorer results.

But I live for the thrill of the bottom dropping out and the slog through the shit.

There were 10,000 single-location hamburger restaurants in the world when Ray Kroc decided to build a giant chain of franchised McDonald’s. Anyone could have done it. No one did. Because everyone who tried had to go through point C to get there. It took Colonel Sanders more than a decade of pain to get through point C.

Local max is no comparison to the Big Max.

And it gets even better than that:

...changing markets are always surfacing new Big Max points, and the only way to get to them is to go through the pain…

I guess it’s more accurate to say that I live for the Big Max…