Teaching is the cause & the effect of passion
Right on!
Because what you believe in, you can teach. And teaching is the “killer app” for a newer, more ethical approach to marketing… Kind of a markets-are-classrooms notion. Those who teach stand the best chance of getting people to become passionate. And those with the most passionate users don’t need an ad campaign when they’ve got user evangelists doing what evangelists do… talking about their passion.
From Kathy Sierra at Creating Passionate Users
