DC-based corporate blog consultant Debbie Weil (BlogWrite for CEO’s) interviewed Steve Rubel, PR blogger par excellance, about his blogging habits.
Part 1 & Part 2

Here’s his systematic approach:

He blogs 3 – 4 hours a day with the following posting schedule:

• He starts at 4:30 or 5 AM every morning to reach his European audience
• Tries to find some time in the middle of the day
• An hour or two in the evening

What he posts:

• Mostly short posts, annotations on items he comes across
• Once-a-day linkblog, automatically updated from del.icio.us
• Occassional opinion pieces

What does he blog?

• “I look for something that ideally no one else has yet that’s news or a great idea.”
• Sounds like his blog started with a conscious topical focus and has become more diffuse:
  

  “I wanted to do something different. I saw a niche that wasn’t being filled – the intersection of blogging, PR and RSS.” Now he also covers “tech, search and whatever is next… like podcasting, of course.”

Sources

• “News first, followed by del.icio.us and blog searches.”
  How does he measure his readership?
• Feedburner to track his rss subscribers (currently ~3,500)
• Blogpatrol, Statcounter and Sitemeter for site stats

Why does he blog?

• To share
• To connect
• To build business

Advice?

• He quotes Halley Suitt in saying “blog early, blog often, bake fresh bread (e.g. something you can’t get anywhere else) and write op-eds.”

• Update: Steve recognizes that Debbie got the scoop